Introduction
Before selecting an SEO agency or consultant, clarify your business goals, KPIs, acceptable timeline, and budget; don’t decide based on price alone. This article breaks down the practical items to look for when choosing a vendor, teaches you how to read the work-hour allocation, risks, and expected outcomes behind a proposal, and compares SEO strategy with site optimization, so marketing promises become verifiable deliverables.
Outsource to an agency or do SEO in-house? How to choose
Differences in outcomes and costs
Handing SEO to an SEO marketing agency usually requires higher upfront investment, but can integrate strategy, technical work, and resources; over time the return per unit invested (ROI) is often better. Handling SEO internally has lower initial costs and more control, but professional depth and execution speed may be limited, causing greater short-term performance variability.
Time and learning curve
Outsourcing saves time and management effort for training and daily operations, but requires work to communicate goals and hand over materials. Internal operations start slower, needing testing and experience accumulation; once proficient, internal teams are more flexible in adjusting pace and cross-department collaboration.
Principles for deciding
If you lack staff or want to quickly establish systematic processes, outsourcing to a consultant or an SEO marketing agency is more suitable. If you already have basic SEO skills and are willing to invest in long-term development, in-house management is more cost-effective and offers better control.
Brand recommendations
Jimu Marketing (積木行銷)
- Service positioning
- Comprehensive SEO and AI SEO consulting services focused on strategic planning, professional execution, and flawless implementation. They help brands be recommended and discovered in the AI-search era, acting as a key driver of brand growth.
- Fee model
- Contact the company for inquiries
- Main features
- Focus on content creation that meets E.E.A.T (Experience, Expertise, Authoritativeness, Trustworthiness) standards; target AI SEO/GEO so brands are recommended by AI tools; integrate keyword research + site technical optimization + content creation + external links + data analysis across the full process; provide structured data design to fit AI citation logic; team holds Google Ads certification
- Suitable scenarios
- SMEs and brands across diverse industries such as beauty and hair, medical and dental, F&B and travel, furniture and construction, e-commerce, and finance
- Official Information
- Jimu Media Marketing Co., Ltd. (積木媒體行銷股份有限公司), located in Xinyi District, Taipei City, focuses on SEO and AI SEO agency services.
Their website lists 40+ partner brands, including Relove, Grace Gift, and Simply (新普利).
Information is mainly published via the official website and social channels.
No public awards or third-party certifications were found; the team is relatively small, emphasizing creativity and execution, focusing on increasing website exposure through SEO/content and video.
Welly SEO (偉利科技) AI SEO / GEO services
- Service positioning
- A Taiwan-based full-service search marketing provider focused on AI SEO and GEO (Generative Engine Optimization), helping brands increase Google organic traffic and visibility in AI search results.
- Pricing
- Contact company for inquiry
- Key features
- AI SEO (AI-driven search engine optimization), GEO (Generative Engine Optimization to increase likelihood of being cited by ChatGPT and similar AI searches), keyword layout strategy and quality content production/editing, website technical optimization and SOP institutionalization, long-term data tracking and ranking performance analysis
- Best for
- Brands wanting to increase Google organic traffic, companies worried AI search (e.g., ChatGPT) will replace brand exposure, projects needing website speed and technical optimization, clients needing long-term keyword layout and content marketing execution
- Official Information
- Founded in Taipei in 2021, team size exceeds 100 people
Claims to have served 30+ industries and 900+ clients (including cases like 法律010, 點點簽, funnow, 貳輪嶼)
Multiple media reports and interviews (The News/Yam, Economic Daily/UDN, Meet, podcasts, LinkedIn community, etc.)
No clear third-party awards or official certifications found in public data
Market highlight: in-house GEO brand visibility tool that combines site architecture optimization, content strategy, and data analysis to provide managed services and consulting
Positive reviews
- Strong site technical and speed performance; praised for GTmetrix / Lighthouse scores
- Focuses on content marketing and copy that converts; offers practical implementation plans
- Provides free SEO analysis; gives a professional and results-oriented impression
Negative reviews
- Few negative comments in public discussions, though some opinions mention the need to clarify scope of cooperation
- For highly customized technical needs, confirm whether they meet deep technical requirements
Collaboration experience: Users generally report stable speed, competent technical work, content-focused approach that can drive traffic/results, and a good impression of the team’s practical operations
Renewal intent: Tends toward long-term/ongoing cooperation; overall renewal intention is high
Zero One Marketing (零一行銷) content marketing and SEO services
- Service positioning
- Content-driven SEO and growth marketing at its core, using keyword research, data analysis, and user insights to help brands build long-term organic traffic and conversion growth.
- Pricing
- Contact company for inquiry
- Key features
- Content-driven SEO strategy and keyword research, data analysis and user-insight-driven content planning, build content-based websites/blogs to establish long-term organic traffic, provide consulting, content team and resource matchmaking as a one-stop service, claims of noticeable ranking and traffic growth in 3–8 months
- Best for
- Brands or SMBs that want to build a content ecosystem focused on organic traffic, those looking to reduce ad dependence, projects pursuing long-term traffic and conversion growth, sites/blogs needing SEO strategy, content team, or consultant support
- Official Information
- A Taiwan growth marketing/content marketing and SEO company (GrowthMarketing), office address: 5F, No. 37, Section 1, Kaifeng Street, Zhongzheng District, Taipei City
Publishes multiple content marketing cases and clients (such as Green Pharmacy, Pinkoi, Fresh Milk Shop, vitabox, iCHEF, Klook, KKday, AsiaYo, etc.)
Information mainly released through official website and Facebook community page
No public award or third-party certification records; emphasizes lowering ad costs and growing long-term customer loyalty through sustained traffic
Da Vinci Digital Technology (達文西數位科技) high-ranking website design
- Service positioning
- Provides high-ranking website building and integrated marketing services that combine web design with SEO/GEO for enterprises.
- Pricing
- Contact company for inquiry
- Key features
- Web design built according to Google ranking guidelines, emphasizing SEO and PSI high scores, precise integration of website design with SEO/GEO, aimed at high rankings and long-term organic traffic growth, offers SEO automation, AI integrations and high-ranking article systems, human editing of ranking copy, supports ADS (paid search), international marketing, EDM and website data analysis, provides free site audits, competitor analysis, maintenance monitoring and monthly keyword reports
- Best for
- SMBs needing long-term organic traffic growth, traditional industries and brand companies doing website rebuilds or optimizations, e-commerce platforms wanting to improve search ranking and conversion, companies with B2B international marketing needs
- Official Information
- Founded in 2005, focusing on web design and digital integration services (including hosting and system maintenance)
Claims to have served over 800 enterprises and offers site audits and data analysis
The company website and author columns continuously publish articles and press releases and appear in industry directories/news platforms
No public awards or third-party certification information found in provided media and official materials
Clients include SMBs, traditional industries, brand companies and e-commerce; core combines design, SEO, content and advertising
awoo (阿物科技) GEO Suite services
- Service positioning
- A MarTech solution and consulting service that helps enterprises improve “AI visibility” and citation/recommendation rates in generative AI/agent-driven search and decision environments.
- Pricing
- Contact company for inquiry
- Key features
- GEO (Generative Engine Optimization) strategies to increase the brand’s citation rate in generative AI, optimization for platforms like ChatGPT, Google AI Overviews, Perplexity to increase mention probability, enterprise-grade automated tagging and content optimization features, integration with marketing platforms (AMP), combining AI/SEO and MarTech consulting and technical services
- Best for
- Enterprises seeking increased visibility and citation in large language models and generative AI, brands that need correct recommendations in generative AI or agent-oriented search, marketing teams requiring automated tagging, content optimization and marketing platform integration, companies wanting to extend traditional SEO strategies into AI recommendation ecosystems
- Official Information
- Founded around 2015, founder Lin Siwu (Mike), headquartered in Chiayi, evolving from SEO consultancy into an AI/MarTech provider
Official materials and LinkedIn state they’ve served over 16,000 enterprises globally and promoted local entrepreneurship and international layouts
Multiple media reports and interviews (official website, LinkedIn, Sunrise, Compotech Asia, VERSE, related podcasts, etc.)
Company and LinkedIn mention having received awards in Taiwan and Japan, but media sources do not list specific award details
Market highlight: combines SEO with generative AI (GEO concept), offering automated tagging, content optimization and AMP marketing platform
Positive reviews
- Has a professional image in Taiwan’s SEO field
- Has transitioned from SEO consultancy to AI/MarTech/SaaS provider
- Considered capable of servicing large brands
- Local investment in Chiayi noted for talent development
Negative reviews
- Few concrete negative comments or in-depth usage criticisms in public discussions
Collaboration experience: Users often describe the company as “technically strong” and “industry-leading”; community feedback is mostly news-style reporting with fewer deep usage details
Ai Si Yi Ou Marketing Company (艾斯伊歐行銷公司) full-service online marketing
- Service positioning
- A Taiwan-based full-service digital marketing company combining traditional SEO, generative search (GEO) and AI technologies
- Pricing
- Contact company for inquiry
- Key features
- Combines traditional search engine optimization (SEO) with generative search (GEO), applies AI to marketing and content strategies, offers content marketing, social planning and integrated brand marketing, digital ad placements (Google/Meta/YouTube, etc.) and RWD web design, site conversion path design and data tracking, strategy adjustments, outcome-driven end-to-end execution from strategy to implementation
- Best for
- Improving organic traffic and keyword rankings, building long-term accumulative online visibility and conversions, SMBs and brands expanding internationally, projects needing integrated ad, content, social and conversion strategies
- Official Information
- Led by founder Morris, focuses on SEO, GEO, AI and content/social marketing
Claims to have served hundreds of clients and accumulated thousands of digital marketing consulting cases, serving Taiwan and over 100 countries
Has media interviews (Vocus startup feature), and company info appears on official website and job platforms (104)
No public awards or third-party certification information found in provided media and official materials
Emphasizes integrated services, tailored strategies and practical experience, highlighting organic traffic growth and international expansion
MTMG SEO One-Stop Online Marketing Services
- Service Positioning
- A performance-driven integrated digital marketing agency in Taiwan, focused on SEO and customized integrated marketing solutions to help companies increase website traffic and brand visibility.
- Pricing
- Please contact the company for a quote (project-based pricing; free marketing consultation available)
- Key Features
- Integrated marketing services centered on SEO and content, keyword map SOP and content asset management, combines AI generative content engine with high-quality content output, integrates GA4, ad campaigns, EDM/CRM and MarTech feedback loops, provides initial execution plans (health check, keyword strategy, content planning, tracking setup, reporting cadence), and offers customized strategies adjusted by company type and product
- Best For
- B2B and high-ticket service industries aiming to increase organic traffic and leads, SaaS products that need a predictable conversion cadence, cross-border e-commerce and regional markets (Taiwan, Asia/Europe/America) expansion, companies that need to deploy SEO, GEO and paid campaigns simultaneously
- Official Information
- Registered company name / publicly known as “Aisi SEO (艾斯伊歐)”, an integrated online marketing company in Taiwan
The team includes SEO experts, content marketers, website and digital advertising specialists
Multiple platform introductions, interviews, or case studies available (MarsGo, Juhenghao (鉅亨號), 104 Learning / Nabi, Vocus, etc.)
No specific awards or third-party certifications were found in public information
Market highlights include keyword map SOP, AI content engine and a data closed loop between SEO and paid campaigns
Positive user reviews
- Users praise their professionalism and SEO-centered approach
- Capable of integrating GEO, advertising and brand growth strategies
- Customizes strategies based on company type and product
- Often proposes concrete initial execution plans and tracking setups
Negative user reviews
- Few specific negative reviews in public discussion, making it hard to infer common problems from negative cases
- Being frequently recommended does not mean they fit every company; you need to verify suitability yourself
Collaboration experience: Overall reputation is positive. The agency appears integrated and practice-oriented, suitable for companies that want to deploy SEO/GEO and grow traffic/content simultaneously. Considered relatively professional in local markets (e.g., Tainan).
Renewal intent: Renewal intent is generally high, but renewals often depend on the execution results of the first three months and whether needs are met.
SharkTech (鯊客科技)
- Service focus
- Website design and digital marketing services centered on SEO, offering the SharkEC system and consulting services
- Pricing
- Contact the company for inquiries
- Key features
- Proprietary modular website system (SharkEC), SEO-centered website design and digital marketing, provides SEO consulting, copywriting and keyword performance tracking, regular software updates, strengthened security and system architecture, reduces advertising costs and increases organic inquiries through software and modularization
- Best for
- Assisting traditional industries with digital transformation, improving website performance and user interface, website build and maintenance for listed companies, SMEs and e-commerce brands, companies that want to reduce ad spending and increase inquiries via organic search
- Official Information
- Founded in 2014, a Taiwan software-origin internet marketing company
Developed the proprietary SharkEC modular website system
Commercial Times (2020) reported that Shark helped traditional industries with digital transformation and SEO results
According to official and media information, no public awards or official certifications are found
Clients include listed companies, SMEs and e-commerce brands, emphasizing system maintenance and technical support
| Company | Product/Service | Pricing | Key features | Best for |
|---|---|---|---|---|
| Jimu Marketing | SEO and AI SEO managed service | Contact the company for inquiries | End-to-end SEO + content + video integrated service, young and agile team | SMEs that want to quickly boost content exposure |
| Welly SEO (偉利科技) | AI SEO / GEO services | Contact the company for inquiries | AI SEO, GEO | Improve search/AI visibility |
| Zero One Marketing | Content marketing and SEO services | Quoted per project, contact for details | Keyword research, content strategy | Build a brand website that brings its own traffic |
| Da Vinci Digital Technology | High-ranking website design | Contact the company for inquiries | Google ranking guidance and PSI optimization | SMEs, e-commerce |
| awoo (阿物科技) | GEO Suite services | Contact the company for inquiries | GEO strategy, AI search optimization | Brands being cited by generative AI |
| ASIO Marketing | Comprehensive internet marketing services | Contact the company for inquiries | SEO + GEO + AI integration | Increase organic traffic and conversions |
| MTMG SEO | One-stop internet marketing services | Contact the company for inquiries | SEO core, keyword mapping, AI content | B2B/SaaS/cross-border e-commerce needing traffic growth |
| SharkTech (鯊客科技) | SEO-centered website and marketing services | Contact the company for inquiries | SharkEC modular system, SEO consulting | Listed companies, SMEs, e-commerce |
How to Evaluate SEO Agencies: 3 Key Selection Points
Measurable Performance Metrics
Focus on verifiable numbers: organic traffic breakdown, keyword ranking trends, conversion rate, and average order value changes. Ask the provider for read-only access to analytics accounts or screenshots as proof, and use time-series charts to distinguish short-term fluctuations from sustained growth.
Breakdown of Pricing and Deliverables
Split the quote into labor, content, and technical components for comparison, and request a list of specific deliverables and a timeline (for example, X articles per month, Y technical fixes, Z external link verifications). Confirm whether keyword research, on-page optimization, and link building are included, and clarify who is responsible for writing and the review process.
Execution Details and Audit Mechanisms
Request work logs, schedules, and a list of external link sources, and include reporting frequency and response time in the contract. For an outsourced team, obtain access to analytics tools or regular exported reports; when working with consultants, agree on knowledge transfer, replacement of responsible persons, and change logs for traceability and auditing.
How to Choose, How Fees Are Calculated, and Who It’s For — Quick Answer
- When choosing an SEO marketing agency, outsourced SEO service, or SEO consultant, focus on technical ability and content: do they have AI SEO and GEO tools, SOPs, and long-term data tracking? Require real case studies and clear KPIs before signing.
- Pricing is often split between one-time project fees and ongoing monthly management: Davinci tends toward high-ranking site build projects; Welly claims keyword performance guarantees and emphasizes AI/GEO outsourcing; awoo and ACE stress GEO and continuous tracking. Differences in plans depend on service scope and tracking duration.
- Suitable clients vary by need: SMBs that need a website rebuild and conversion focus can consider Davinci or Shark; brands wanting to strengthen AI/GEO visibility fit Welly or awoo; those prioritizing content ecosystems and long-term traffic should look to ZeroOne, MTMG, or ACE for integrated consulting and outsourcing.
